News

Imabari: The Coastal Town Behind the World’s Finest Towels A Cyclist’s Paradise Embraced by Azure Seas: Modern Imabari

Imabari: The Coastal Town Behind the World’s Fi...

A Cyclist's Paradise Embraced by Azure Seas: Modern Imabari Imagine the Seto Inland Sea, where gentle, sunlit waves lap against lush, green islands. Today, Imabari City in Ehime Prefecture is...

Imabari: The Coastal Town Behind the World’s Fi...

A Cyclist's Paradise Embraced by Azure Seas: Modern Imabari Imagine the Seto Inland Sea, where gentle, sunlit waves lap against lush, green islands. Today, Imabari City in Ehime Prefecture is...

SUPIMA / Supima Cotton: Imabari Yokkin’s Commitment to SUPIMA

SUPIMA / Supima Cotton: Imabari Yokkin’s Commit...

An Exceptionally Limited Yield SUPIMA® cotton is a registered trademark of the American Supima Association, referring to premium Pima (Superior Pima) cotton with a fiber length of 35 mm or...

SUPIMA / Supima Cotton: Imabari Yokkin’s Commit...

An Exceptionally Limited Yield SUPIMA® cotton is a registered trademark of the American Supima Association, referring to premium Pima (Superior Pima) cotton with a fiber length of 35 mm or...

Why Japan Gives Imabari Towel Gifts in April: A Story of New Beginnings

Why Japan Gives Imabari Towel Gifts in April: A...

While the world prepares for spring, Japan is buzzing with a unique energy. In the U.S., September marks the "Back to School" season, but in Japan, April is the month...

Why Japan Gives Imabari Towel Gifts in April: A...

While the world prepares for spring, Japan is buzzing with a unique energy. In the U.S., September marks the "Back to School" season, but in Japan, April is the month...

Why Japanese Towels Make the Perfect Practical Yet Luxurious Gift — Loved Across Japan

Why Japanese Towels Make the Perfect Practical ...

In Japan, a Gift Speaks of the Heart In Japan, giving a gift is never just a transaction — it’s a quiet gesture of respect, gratitude, and care.From a small...

Why Japanese Towels Make the Perfect Practical ...

In Japan, a Gift Speaks of the Heart In Japan, giving a gift is never just a transaction — it’s a quiet gesture of respect, gratitude, and care.From a small...

The Comfort That Lasts — How Japan Redefined Everyday Luxury

The Comfort That Lasts — How Japan Redefined Ev...

A Culture of Freshness, a Habit of Care In Japan, the simple act of using a freshly washed towel each day is part of life.It’s a reflection of a culture...

The Comfort That Lasts — How Japan Redefined Ev...

A Culture of Freshness, a Habit of Care In Japan, the simple act of using a freshly washed towel each day is part of life.It’s a reflection of a culture...

What Is an Imabari Towel? Authenticity, Quality Tests & Care Guide

What Is an Imabari Towel? Authenticity, Quality...

Imabari Towel is an official quality-certified brand from the towel capital of Imabari, Ehime, Japan. Crucially, “made in Imabari” ≠ “Imabari Towel.” Only products that pass the Imabari Towel Industrial...

What Is an Imabari Towel? Authenticity, Quality...

Imabari Towel is an official quality-certified brand from the towel capital of Imabari, Ehime, Japan. Crucially, “made in Imabari” ≠ “Imabari Towel.” Only products that pass the Imabari Towel Industrial...