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The Ultimate Rarity: Only the Top 1% What is SUPIMA©? SUPIMA© is a registered trademark of the American Supima Association, representing only the highest-grade "Superior Pima" cotton. To earn this name, fibers must be at least 35mm long—substantially longer than the 24mm found in standard cotton.

Classified as "Extra-Long Staple" cotton, Supima accounts for a mere 1.5% to 2% of the world’s total cotton production. By utilizing only this elite tier, we craft towels that stand at the absolute pinnacle of luxury and quality.

A "Dialogue" with Comfort Our SUPIMA© series offers a texture so exquisite, it transforms your daily routine into a moment of pure bliss. It changes your perception of what a towel can be.

Whether you are drying your skin after a bath or folding your laundry, you will find yourself in a gentle "dialogue" with the fabric. In today's high-stress world, we believe that the touch of ultimate luxury can provide the comfort and relaxation you deserve every single day.

Weaving the Passion of the Growers SUPIMA© is grown exclusively by a select group of approximately 500 family-owned farms. These growers pass down their expertise through generations to ensure the world's highest quality.

At Imabari Yokkin, we believe in more than just sourcing materials; we "weave" the dedication of these farmers into every thread. By maintaining a stable partnership with these growers, we help preserve this rare cotton culture for the future.

 

The Only Certified Manufacturer in Japan Maruei Towel Co., Ltd., the crafter of Imabari Yokkin, is the only towel manufacturer in Japan officially certified by the American Supima Association.

This certification is our "promise" to every customer—a guarantee of authentic quality and the exceptional value that only true SUPIMA© cotton can provide.